My favorite chip trick is to make everyone's chip stack disappear.
It never hurts for potential opponents to think you're more than a little stupid and can hardly count all the money in your hip pocket, much less hold on to it.
Sometimes the lambs slaughter the butcher.
Look around the table. If you don't see a sucker, get up, because you're the sucker.
You can shear a sheep a hundred times, but you can skin it only once.
If you are going to bluff, make it a big one.