It doesn't need to be deep and it doesn't need to be a 65-point plan, but just to give some concrete examples of how this economy is going to work for the people that feel right now it's not working for them, and then finally to get to central tension of this campaign. This is a presidential campaign where you have Americans now who want to see change. And Hillary Clinton is the status quo. How can she be both status quo and change?

When you look at the people that Donald Trump is actually put around him on his Cabinet, this is a pretty - I would argue a very conservative Cabinet. And whether it's on issues of immigration, his pick for the attorney general, very conservative on that issue.

This is a Donald Trump's Cabinet, especially when you look at domestic social policy or domestic policy in general, this is a very conservative group of people that he's put around him, despite the fact that he's bringing all kinds of people into Trump Tower.

The media loves to spend a lot of time talking about itself and do a lot of navel-gazing, which the general public isn't quite that interested in. They aren't really particularly concerned with whether our feelings are hurt or the things that we complain about. They have their own lives and their own jobs that are difficult as well. I think where the media has gotten itself in trouble is the sense that they're much more interested in things like parsing words and getting into fights about little minutia, as opposed to stepping back and seeing what the big picture is.

Hillary Clinton is got to make the case for herself that nobody else can make, and for voters to see somebody who looks more three-dimensional, that's not simply a caricature that had been sort of a part of the American dialogue for the last 25 years.

Trump campaigned as somebody who was very skeptical of the multinational deals. He was supportive of Brexit. He was very skeptical of NATO. So what we saw of President Trump in Europe was what we saw of President Trump as a candidate.

Most important, you can have a war room, you can have a war plan, but if your general - in this case, it's Donald Trump - isn't following the plan and is tweeting or is going and giving interviews that contradict the plan, then none of this really matters.