Women are clearly the major consumers in far more than just female categories. It doesn't matter whether it is purchases of cars, cosmetics, or even products for men, female consumption power is the leading consumption power in the world. Any company that overlooks the woman as the decision maker is making a huge mistake.
Andrea JungMy parents kept the best aspects of the Asian culture, and they Americanized the family. My mother was a great example for me. She was a working mother with a good career.
Andrea JungThat was very much ahead of its time back in the 1880s and, not surprisingly, it was met with some resistance. [I]f you fast forward to today and the fact that we're the single largest source of employment for women (broadly speaking, as the reps are independent contractors), we've been an important creator of entrepreneurship for women.
Andrea JungWomen are clearly the major consumers in far more than just female categories. It doesn't matter whether it is purchases of cars, cosmetics, or even products for men, female consumption power is the leading consumption power in the world. Any company that overlooks the woman as the decision maker is making a huge mistake.
Andrea JungThere's obviously a correlation between an economically empowered woman and the investments she makes. That leads to her social and moral conscience for bettering her community.
Andrea Jung