What matters is not what you photograph, but why and how you photograph it. Even the most controversial subject, if depicted by a sensitive photographer with honesty, sympathy, and understanding, can be transformed into an emotionally rewarding experience.

A photographer who does not know how to translate his feelings and ideas into a graphically satisfactory form is bound to produce ineffective photographs, no matter how idealistic, compassionate, sensitive or imaginative he may be. For in order to be considered good, a photograph must not only say something worthwhile, it must say it well.

A technically perfect photograph can be the world's most boring picture.

Before you shoot an irresistible subject, mute all your senses except sight to find out how much is left for the camera to record.

Experience has shown that the more fascinating the subject, the less observant the photographer.

No one can do inspired work without genuine interest in his subject and understanding of its characteristics.

With a short lens I can reveal the hidden things near at hand, with a long lens the hidden things far away. The telephoto lens provides a new visual sensation for people: it widens their horizons. And, conversely, the things under our nose invariably look good when blown up really big.