It's always a struggle with small films to get people in the theater. I think I have a perverse contrarian streak that's always kind of aspired to make movies that are impossible to market.
Andrew BujalskiSometimes you meet someone, and they seem great, they seem exactly what you're thinking of for the role, and then you put a camera on them, and they freeze. And other people come to life with the camera on them. I haven't discovered any reliable predictor for that; I think you just have to try it and see what happens. And, you know, sometimes the people who freeze, if you find the right magic word to say to them, you can unlock them.
Andrew BujalskiOn one hand, I kind of feel like I have unlimited options right now, and obviously that's not technically true, but when you're at this place where you're just kind of dreaming up stuff, your imagination is your limit. That's where I'm at, which is great, but ultimately I think you have to make these decisions to close off some options to yourself. I think things only get done when you say, "This is the one thing I'm doing," and you kind of kill the other ones in the meantime. So I haven't done that yet, I've got to figure that out.
Andrew BujalskiIt just kind of continues to be strange and interesting to me to try to understand what other people are looking for. And this also just comes from getting older. You look at the stuff certainly that's coming out of Hollywood these days, and you go, "Did what came out of Hollywood when I was a kid make more sense, or was it just that I was in the demographic then?" But I certainly feel increasingly confused and disconnected from it.
Andrew BujalskiI suppose it's nice that I've made films that some people have heard of and respect. That's great. And it's certainly helpful in some regards, but they're really tough economic prospects. They always have been, and that's not necessarily getting any better. And not just the films, but it's also been a rough 10 years for that independent film market. And so I have stumbled onto this point in the timeline where the kind of stuff that I'm trying to do is not... it was a lot easier to know what to do with it 20 years ago.
Andrew BujalskiI think a lot of people go into filmmaking thinking, "How can I make a career?" And so when they make their first film, they make it thinking, "Well, this'll be the one that gets me to the place where I can make the second film the way I want to make it, and that'll get me to the place where I can make $100 million on the third film." And I thought, "Well, if I put sustainability at the bottom of my priority list, then what opportunities is that going to free me up to pursue?" And that's what I've always done.
Andrew Bujalski