Racism has always been able to come up with a scientific veneer.

Advertising has always been the Peck's Bad Boy of American business urging us to buy things we probably don't need and often can't afford.

Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising.

They’ll be black because that’s the way they’re seen. Barack Obama, Tiger Woods, Halle Berry, have all known that. Will that change? Don’t hold your breath.

Racism has always been able to come up with a scientific veneer.