I can tell you many reasons why environmental stories don't get adequate attention in conventional media. Basically, environmental risks don't fit the norms of journalism. They're incremental. We hate incremental.
Andrew RevkinThe responsibility of the scientist or journalist is to convey the context. If you're talking about the Arctic Sea ice, you have to embrace the reality that there's a huge number of other things that influence that on a year-to-year basis.
Andrew RevkinProbably the single-most concrete and substantive thing an American, young American, could do to lower our carbon footprint is not turning off the lights or driving a Prius, it's having fewer kids...we'll soon see a market in baby-avoidance carbon credits similar to efforts to sell CO2 credits for avoiding deforestation.
Andrew RevkinWhen I wrote a long story about the retreat of sea ice, I made clear it could go the other way for a while, and that doesn't mean we don't know that a warmer world will have less sea ice. It just means there's a lot of variability and people can pay too much attention to the big swings in one direction or the other.
Andrew RevkinAdditional federal studies are under way to see if any contamination reaches taps or ground water used for drinking, but the program under which they are conducted, the toxic substances hydrology program of the geological survey, is slated to be eliminated under budget cuts proposed by the Bush administration, government officials said... estrogens and similar compounds are increasingly the focus of research by the Environmental Protection Agency and many scientists because of hints that they alter sexual characteristics in fish and other aquatic species.
Andrew RevkinThe aspects of global warming that matter most to people - how rapidly will the seas rise? Are hurricanes already getting stronger? How strong will they get as a result of warming? Those are still immersed in complexity. So in those realms that catch people's attention most, or that get used as symbols by environmental campaigners, those facets really do come with significant back-and-forthing.
Andrew Revkin