Change is fundamental in story. If things go static, stories die.
The greatest story commandment is: Make me care.
The best stories infuse wonder.
I've always felt you unearth story, like you're on an archeological dig.
John [Lasseter] always said that he was Andy, and Joe [Ranft] and I were Sid, and I think that's true.
Don't give [the audience] four; give them two plus two.