Change is fundamental in story. If things go static, stories die.

I'm still craving approval from my parents. It took a lot of success for me to realize it was never coming. It's just not in their nature.

A strong theme is always running through a well-told story.

I never think about the audience. If someone gives me a marketing report, I throw it away.

Don't give [the audience] four; give them two plus two.

If you want someone’s attention, whisper.

We all fall into our habits, our routines, our ruts. They're used quite often, consciously or unconsciously, to avoid living, to avoid doing the messy part of having relationships with other people, of dealing with a person next to us. That's why we can all be in a room on our cell phones and not have to deal with one another.