The industry cannot long offer unneeded or overpriced insurance if people will not buy it.

The life insurance policies advertised on the radio with the line "You cannot be turned down for this coverage!" are actually saying, "For policies this small, it would cost us more to decide whom to turn down than simply to accept everybody - and make them pay through the nose."

Having no national system of catastrophic health insurance, we have, through the courts, managed to patch together pieces of a not very satisfactory one.

One of the advantages of the book's having been out there for more than a quarter century is that there's been time for people to report back on what it's done for them.

Now listen. You can't fool all the people all the time-- but I want you to try.

In short: Readily available low-cost life insurance would be a threat to the industry, and whatever threatens the life insurance industry threatens America.

The larger the deductible you choose, the less insurance you are buying. Insurers want to sell insurance.