The worse the news, the more effort should go into communicating it.

I don't see Merced appearing on a mainstream desktop inside of a decade.

You need to plan the way a fire department plans: it cannot anticipate where the next fire will be, so it has to shape an energetic and efficient team that is capable of responding to the unanticipated as well as to any ordinary event.

Girls don't think boys' games are too hard, they think they are stupid.

Most companies don't die because they are wrong; they die because they don't commit themselves. They fritter away their momentum and their valuable resources while attempting to make a decision. The greatest danger is standing still.

There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment - and you start to decline.

The Lesson is, we all need to expose ourselves to the winds of change