The worse the news, the more effort should go into communicating it.

You need just the right amount of ambition . . . If you have too little ambition, you don't push or work hard. If you have too much ambition, you put yourself ahead of others, elbow them out of your way.

It's not enough to make time for your children. There are certain stages in their lives when you have to give them the time when they want it. You can't run your family like a company. It doesn't work.

A corporation is a living organism; it has to continue to shed its skin. Methods have to change. Focus has to change. Values have to change. The sum total of those changes is transformation.

Pickups, S.U.V.'s, vans and the like represent about 80 million vehicles, with mileage of perhaps 13 to 16 miles per gallon. Converting those should be our first priority.

Think about it. Right now, a whole generation of young (customers) in the United States has been brought up to take computers for granted. Pointing a mouse is no more mysterious to them than hitting the "on" button on the television is to their parents.

No problem is so complicated that you cannot make it more complicated.