If you don't clarify your goal, you'll never identify the best approach.

T-shirts create a sense of "We". Food says, "We don't mind spending money on you."

Authority does not equal competency.

We don't drift into good directions. We discipline and prioritize ourselves there.

One of the most difficult tasks of visioneering is distinguishing between good ideas and God ideas.

If you're the only hot dog stand in town, you're hot dogs don't have to be good.

There is no cramming for a test of character. It always comes as a pop quiz.