The issue is: how do you engage the audience? And one of the things I talk to our communicators about is: The outline is great; the stories are great. But how do you engage them? How do you make it feel like we are on a journey, not you are just up there giving me information.
Andy StanleyWhere there's no progress, there's no growth. If there's no growth, there's no life. Environments void of change are eventually void of life.
Andy Stanley