The issue is: how do you engage the audience? And one of the things I talk to our communicators about is: The outline is great; the stories are great. But how do you engage them? How do you make it feel like we are on a journey, not you are just up there giving me information.
Andy StanleyRich people have the potential to reach a point where they see money as the source of their safety and security.
Andy StanleyLeadership is all about taking people on a journey. The challenge is that most of the time, we are asking people to follow us to places we ourselves have never been.
Andy Stanley