An outsider can see some things much better.
I ran away from my house when I was about 12 years old to audition for a film.
Instead of focusing on my looks I focus on the character that I am playing.
But it is not conscious strategy to go for unconventional roles.
If you make a feelgood film which is complete candyfloss, where everybody is good and everything is beautiful and hunky dory, it won't appeal to the audience.
In India I've been to all the award functions, but that was in Hindi; now it's in English so it's a much bigger scale.