Those of us who think about what we eat, how it's grown, those of us who care about the environmental impact of food - we've been educated by fabulous books, like Fast Food Nation and documentaries like Food Inc. But despite these and other great projects that shine a critical light on the topic, every year the food industry spends literally tens of millions of dollars to shape the public conversation about our food system.
Anna LappePart of what the food industry does with public relations, just like the chemical industry or the oil industry, is to try to erase their fingerprints from their messaging. So when consumers hear about a recent effort like the "food dialogues" put on by a group called the US Farmers and Ranchers Alliance, do they know necessarily that these "dialogues" are being funded by companies like Monsanto, a large chemical company and the controller of most of the patents on genetically modified seeds? No, they don't.
Anna LappeYes, there is a crisis of hunger on the planet, but hunger is not caused by a scarcity of food but a scarcity of democracy.
Anna LappeTo argue that we need some technology in order to produce food to tackle hunger is completely blind to the facts on the ground. Actually, what we need is the exact opposite of what GMOs give us. We have to empower farmers to grow food for themselves and plant and grow their own seeds and use practices to deal with weeds and the need for fertility, not from purchased products like a seed or a chemical, but from their own farms, from their own knowledge and skill sets.
Anna LappeWhen people hear about legal restrictions on marketing and advertising, often the response is: Aren't you just being a food nanny? Isn't that government playing too much of a role in our lives? When people have that response, they're forgetting the extent to which what kids are eating and drinking is having as much of an impact on their lives as, say, if they were starting to smoke cigarettes as teenagers. Diet-related illnesses are causing nearly as many deaths as tobacco-related illnesses.
Anna LappeThe food industry is spending almost $2 billion a year marketing directly to children and teens. We know that those ads lead to children demanding certain brands, and we know that food and drink marketing gets all of us to consume more calories. If we're going to address diet-related illnesses, talking about marketing to kids is a key step. There should be places like schools that are protected sanctuaries from commercialization and from advertising, especially when it comes to kids' health.
Anna Lappe