With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation.

I've been very lucky to put women that I sincerely admire on the cover of 'Vogue:' the then First Lady and now Secretary of State Hillary Clinton and, more recently, First Lady Michelle Obama. Those were benchmarks for the magazine, and certainly covers that I've been very, very proud of.

I don't really follow market research. In the end, I respond to my own instincts.

Models today, she explained, don't understand that to be successful you have to have a personality, intelligence, and issues that you support, and Gisele embodies these qualities.

I wasn't academically successful. And maybe I've spent a lot of my career trying to make up for that.

The notion that Anna would want something done "now" and not "shortly" is accurate.

I saw young women in the street dressing in a way that I thought was influencing the designers. Fashion was being influenced by all sorts of different people, and culture and also across the street. So I saw more as a trickle up, than a trickle down influence. When I came to Vogue, that's what I wanted it to reflect.