People constantly make the mistake of comparing London with New York, Milan and Paris and that's not what it's about. London has its own fashion identity. You come here to find the next Alexander McQueen or John Galliano.

There's a new kind of woman out there…She doesn't have time to shop anymore. She wants to know what and why and where and how.

I don't really follow market research. In the end, I respond to my own instincts.

It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.

In the end I do respond to my own instincts. Sometimes they're successful, and obviously sometimes they're not. But you have to, I think, remain true to what you believe in.

It's possible in today's world to be instantly famous, whether it's through Instagram or whatever platform it may be, but it's a very different matter to be successful financially and in the long-term

I want 'Vogue' to be pacy, sharp, and sexy - I'm not interested in the super-rich or infinitely leisured. I want our readers to be energetic executive women, with money of their own and a wide range of interests. There is a new kind of woman out there. She's interested in business and money.