The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.
Anne SweeneyI look at power as the ability to get people motivated and to get them to do things that maybe they don't think are important but, in the end, are in pursuit of something greater than themselves.
Anne SweeneyTelevision has always been something you watch; now, increasingly, it is also something you do.
Anne Sweeney