Both life-planning and the adoption of lifestyle options become (in principle) integrated with bodily regimes. It would be quite short-sighted to see this phenomenon only in terms of changing ideals of bodily appearance (such as slimness or youthfulness), or as solely brought about by the commodifying influence of advertising. We become responsible for the design of our own bodies, and in a certain sense noted above are forced to do so the more post-traditional the social contexts in which we move.
Anthony GiddensThe body is in some sense perennially at risk. The possibility of bodily injury is ever-present, even in the most familiar of surroundings.
Anthony GiddensThe flow of action continually produces consequences which are unintended by actors, and these unintended consequences also may form unacknowledged conditions of actions in a feedback fashion. Human history is created by intentional activities but is not an intended project; it persistently eludes efforts to bring it under conscious direction.
Anthony GiddensThe difficulties of living in a secular risk culture are compounded by the importance of lifestyle choices.
Anthony Giddens[C]ultivated risk-taking represents an 'experiment with trust' (in the sense of basic trust) which consequently has implications for an individual's self-identity. (...) In cultivated risk-taking, the encounter with danger and its resolution are bound up in the same activity, whereas in other consequential settings the payoff of chosen strategies may not be seen for years afterwards.
Anthony Giddens