Both life-planning and the adoption of lifestyle options become (in principle) integrated with bodily regimes. It would be quite short-sighted to see this phenomenon only in terms of changing ideals of bodily appearance (such as slimness or youthfulness), or as solely brought about by the commodifying influence of advertising. We become responsible for the design of our own bodies, and in a certain sense noted above are forced to do so the more post-traditional the social contexts in which we move.

Martin Luther King did not stir his audience in 1963 by declaiming 'I have a nightmare'

Apocalypse has become banal, a set of statistical risk parameters to everyone's existence.

The risk climate of modernity is thus unsettling for everyone: no one escapes.

High-consequence risks have a distinctive quality. The more calamitous the hazards they involve, the less we have any real experience of what we risk: for if things 'go wrong', it is already too late.

Risk concerns future happenings - as related to present practices - and the colonising of the future therefore opens up new settings of risk, some of which are institutionally organised.

Both life-planning and the adoption of lifestyle options become (in principle) integrated with bodily regimes. It would be quite short-sighted to see this phenomenon only in terms of changing ideals of bodily appearance (such as slimness or youthfulness), or as solely brought about by the commodifying influence of advertising. We become responsible for the design of our own bodies, and in a certain sense noted above are forced to do so the more post-traditional the social contexts in which we move.