Both life-planning and the adoption of lifestyle options become (in principle) integrated with bodily regimes. It would be quite short-sighted to see this phenomenon only in terms of changing ideals of bodily appearance (such as slimness or youthfulness), or as solely brought about by the commodifying influence of advertising. We become responsible for the design of our own bodies, and in a certain sense noted above are forced to do so the more post-traditional the social contexts in which we move.

The new mixed economy looks...for a synergy between public and private sectors.

The body is in some sense perennially at risk. The possibility of bodily injury is ever-present, even in the most familiar of surroundings.

Thinking in terms of risk certainly has its unsettling aspects (...), but it is also a means of seeking to stabilise outcomes, a mode of colonising the future. The more or less constant, profound and rapid momentum of change characteristic of modern institutions, coupled with structured reflexivity, mean that on the level of everyday practice as well as philosophical [Seitenwechsel] interpretation, nothing can be taken for granted. What is acceptable/appropriate/recommended behaviour today may be seen differently tomorrow in the light of altered circumstances or incoming knowledge-claims.

'Taking charge of one's life' involves risk, because it means confronting a diversity of open possibilities.

Both life-planning and the adoption of lifestyle options become (in principle) integrated with bodily regimes. It would be quite short-sighted to see this phenomenon only in terms of changing ideals of bodily appearance (such as slimness or youthfulness), or as solely brought about by the commodifying influence of advertising. We become responsible for the design of our own bodies, and in a certain sense noted above are forced to do so the more post-traditional the social contexts in which we move.

Risk concerns future happenings - as related to present practices - and the colonising of the future therefore opens up new settings of risk, some of which are institutionally organised.