A speaker who is attempting to move people to thought or action must concern himself with Pathos.
AristotleOf ill-temper there are three kinds: irascibility, bitterness, sullenness. It belongs to the ill-tempered man to be unable to bear either small slights or defeats but to be given to retaliation and revenge, and easily moved to anger by any chance deed or word. Ill-temper is accompanied by excitability of character, instability, bitter speech, and liability to take offence at trifles and to feel these feelings quickly and on slight occasions.
AristotleThe first essential responsibility of the state is control of the market-place: there must be some official charged with the duty of seeing that honest dealing and good order prevail. For one of the well-nigh essential activities of all states is the buying and selling of goods to meet their mutual basic needs; this is the quickest way to self-sufficiency, which seems to be what moves men to combine under a single constitution.
Aristotle