The aim of education is to make the pupil like and dislike what he ought....The little human animal will not at first have the right responses. It must be trained to feel pleasure, liking, disgust, and hatred at those things which really are pleasant, likable, disgusting, and hateful.
AristotleAs the pleasures of the body are the ones which we most often meet with, and as all men are capable of these, these have usurped the family title; and some men think these are the only pleasures that exist, because they are the only ones which they know.
Aristotle