Rhetoric is useful because the true and the just are naturally superior to their opposites, so that, if decisions are improperly made, they must owe their defeat to their own advocates; which is reprehensible. Further, in dealing with certain persons, even if we possessed the most accurate scientific knowledge, we should not find it easy to persuade them by the employment of such knowledge. For scientific discourse is concerned with instruction, but in the case of such persons instruction is impossible.
AristotleIt is possible to fail in many ways . . . while to succeed is possible only in one way (for which reason also one is easy and the other difficult - to miss the mark easy, to hit it difficult).
AristotleIf men think that a ruler is religious and has a reverence for the Gods, they are less afraid of suffering injustice at his hands.
AristotleThe investigation of the truth is in one way hard, in another easy. An indication of this is found in the fact that no one is able to attain the truth adequately, while, on the other hand, no one fails entirely, but everyone says something true about the nature of all things, and while individually they contribute little or nothing to the truth, by the union of all a considerable amount is amassed.
Aristotle