It is simplicity that makes the uneducated more effective than the educated when addressing popular audiences.
AristotleThe ensouled is distinguished from the unsouled by its being alive. Now since being alive is spoken of in many ways, even if only one of these is present, we say that the thing is alive, if, for instance, there is intellect or perception or spatial movement and rest or indeed movement connected with nourishment and growth and decay. It is for this reason that all the plants are also held to be alive . . .
Aristotle