A speaker who is attempting to move people to thought or action must concern himself with Pathos.
AristotleSo we must lay it down that the association which is a state exists not for the purpose of living together but for the sake of noble actions. Those who contribute most to this kind of association are for that very reason entitled to a larger share in the state than those who, though they may be equal or even superior in free birth and in family, are inferior in the virtue that belongs to a citizen. Similarly they are entitled to a larger share than those who are superior in riches but inferior in virtue.
AristotlePeople of superior refinement and of active disposition identify happiness with honour; for this is roughly speaking, the end of political life.
AristotleThe soul is the cause or source of the living body. The terms cause and source have many senses. But the soul is the cause of its body alike in all three senses which we explicitly recognize. It is (a) the source or origin of movement, it is (b) the end, it is (c) the essence of the whole living body.
Aristotle