If then, as we say, good craftsmen look to the mean as they work, and if virtue, like nature, is more accurate and better than any form of art, it will follow that virtue has the quality of hitting the mean. I refer to moral virtue [not intellectual], for this is concerned with emotions and actions, in which one can have excess or deficiency or a due mean.

Neither should we forget the mean, which at the present day is lost sight of in perverted forms of government; for many practices which appear to be democratical are the ruin of democracies, . . Those who think that all virtue is to be found in their own party principles push matters to extremes; they do not consider that disproportion destroys a state.

A speaker who is attempting to move people to thought or action must concern himself with Pathos.

It is easy to perform a good action, but not easy to acquire a settled habit of performing such actions.

The heart is the perfection of the whole organism. Therefore the principles of the power of perception and the souls ability to nourish itself must lie in the heart.

Find the good. Seek the Unity. Ignore the divisions among us.

Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion.