A speaker who is attempting to move people to thought or action must concern himself with Pathos.
AristotleTime crumbles things; everything grows old under the power of Time and is forgotten through the lapse of Time.
AristotleIf there is some end of the things we do, which we desire for its own sake, clearly this must be the good. Will not knowledge of it, then, have a great influence on life? Shall we not, like archers who have a mark to aim at, be more likely to hit upon what we should? If so, we must try, in outline at least, to determine what it is.
Aristotle