A speaker who is attempting to move people to thought or action must concern himself with Pathos.
AristotleA man who examines each subject from a philosophical standpoint cannot neglect them: he has to omit nothing, and state the truth about each topic.
AristotleThey who have drunk beer, fall on their back, but there is a peculiarity in the effects of the drink made from barley, for they that get drunk on other intoxicating liquors fall on all parts of their body, they fall on the left side, on the right side, on their faces, and and on their backs. But it is only those who get drunk on beer that fall on their backs with their faces upward.
AristotleWhat we know is not capable of being otherwise; of things capable of being otherwise we do not know, when they have passed outsideour observation, whether they exist or not. Therefore the object of knowledge is of necessity. Therefore it is eternal; for things that are of necessity in the unqualified sense are all eternal; and things that are eternal are ungenerated and imperishable.
AristotleAnd this lies in the nature of things: What people are potentially is revealed in actuality by what they produce.
AristotleWe ought not to listen to those who exhort us, because we are human, to think of human things....We ought rather to take on immortality as much as possible, and do all that we can to live in accordance with the highest element within us; for even if its bulk is small, in its power and value it far exceeds everything.
Aristotle