Victory is plesant, not only to those who love to conquer, bot to all; for there is produced an idea of superiority, which all with more or less eagerness desire.
AristotleThe aim of education is to make the pupil like and dislike what he ought....The little human animal will not at first have the right responses. It must be trained to feel pleasure, liking, disgust, and hatred at those things which really are pleasant, likable, disgusting, and hateful.
AristotleAnaximenes and Anaxagoras and Democritus say that its [the earth's] flatness is responsible for it staying still: for it does not cut the air beneath but covers it like a lid, which flat bodies evidently do: for they are hard to move even for the winds, on account of their resistance.
Aristotle