Employ every economy consistent with thoroughness, accuracy and reliability.
Watch every detail that affects the accuracy of your work.
The price of light is less than the cost of darkness.
Accept business only at a price permitting thoroughness. Then do a thorough job, regardless of cost to us.
Be influenced by nothing but your clients' interests. Tell them the truth.
Keep the problems of clients and prospects confidential. Divulge information only with their consent.