I'm from New York and I love New York and I'm always repping New York, but what I represent is something deeper than just being a New York rapper.

I treat everybody equal, and so I want to be sure that my listeners and my followers do the same if they're gonna represent me. And if I'm gonna represent them, then I also want to do it in a good way.

So for me, fashion was about standing out as an individual - and it helped me get the attention that most people try to get with publicity stunts or by doing other crazy things. But I just let the attention come to me naturally, and I think some of that has to do with my fashion.

I don't want people to get the impression that I just got money and now I'm cocky, because I'm not. I'm just a little overly confident.

Ksubi' - the Australian jean brand, they're one of my favourite brands of just clothes and stuff, and the Swedish brand 'Acne', but other than that, not at this point in time designing. I wouldn't mind collab'n with those guys though.

I really want to do the unexpected, and I think that's what I did when I executed 'Long.Live.A$AP.' I wanted people to really see the message and that I'm an artist who not only has the capability of rapping, but of composing great music both for people of my generation and for people with different backgrounds.

In Harlem, I got all my black friends. But when I go downtown, I got black, white, Asian, Indian friends. There's no borders, no barriers.