As a new artist there are so many new ways to put music out there where you don't necessarily need a label because now labels will have their hands in your pocket and leave you with less control.
AshantiOnly when you have crossed the river can you say that the crocodile has a lump on his snout.
AshantiI was offered seven deals from seven different major labels between 2009-2011, and to be quite honest... nowadays, you need a hit record, a great radio team, an amazing PR firm, social media, a big budget, a team that is ready to work extremely hard, and the drive and passion to win!
AshantiWhen I'm writing my album, it's totally my world. Even though it's myself and another producer creating the project, Conceptually it's more under my power and on my own terms. At the same time, it's a different type of pressure because I'm ultimately speaking, I'm solely responsible for the end result.
Ashanti