Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.

I don't care if my books don't sell abroad; we have a large enough market in our country. I write for Indian readers.

I would imagine that anyone picking up a book written by me would expect a fast-paced story that requires minimal effort to turn the pages. The reader would also be looking for some out-of-the-ordinary revelations along the way. At the end of the day, I'm a writer who simply loves revealing stuff that is out-of-the-ordinary.

When working on a period, it is the finer details that evoke imagery that helps in cinematic adaptations.

I work in a business environment forty hours a week, and writing is what I do to unwind. It allows me to transport myself to a happy place where I can indulge my hopes, beliefs, aspirations and fantasies. It also allows me to live and breathe a topic for eighteen months while I'm researching and writing.

In the Sanghi family, there is no one who has undertaken intellectual pursuits.

Writing helps me create a different world that I can escape to.