Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.

Writing is a intensely personal activity. I can pen down my best thoughts when Im alone. But when one is elevated into the stature of an author, you have to think about your books in terms of their business angle.

What I would not like is to be ignored. I write from the heart. I don't write for me. I write for my readers.

If there is one city apart from Mumbai where I would love to settle down, it has to be Chennai.

A book and a movie are different animals. You need a cinematic perspective to be involved in the motion pictures. And this is something I lack.

I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.

What I have found is that, in a family business structure, sometimes what is needed is a sense of discipline rather than creativity. You have to take everyones ideas and make it work. When you are dealing with money, there is a limitation on how creative you can be.