Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.

Mythology works... because Indians have been bred on myths.

Writing helps me create a different world that I can escape to.

Admiration from my readers inspire me, and the only 'formula' I believe in towards making a good writer is: 'to thine own self be true!'

What I have found is that, in a family business structure, sometimes what is needed is a sense of discipline rather than creativity. You have to take everyones ideas and make it work. When you are dealing with money, there is a limitation on how creative you can be.

I work in a business environment forty hours a week, and writing is what I do to unwind. It allows me to transport myself to a happy place where I can indulge my hopes, beliefs, aspirations and fantasies. It also allows me to live and breathe a topic for eighteen months while I'm researching and writing.

We don't need to dumb down our stuff. And it's important to know how far we can push readers.