I am a part of the old school where I feel that purity of the language should be retained. But English is a constantly evolving language where new words are being added to the dictionary, so I don't see any harm in experimenting with the language. Only poor editing standards need to be improved.
Ashwin SanghiI was passionate about reading from an early age, and I would always be carrying a different book each week.
Ashwin SanghiI want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
Ashwin SanghiI've always been fascinated by books. When I was young, my grandfather used to hand out a book - which would be anything from a biography to a classic - to me every week and ask me to write a piece on what I thought about it. On the other hand, my mother used to love reading thrillers and bestsellers.
Ashwin SanghiThough it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.
Ashwin Sanghi