Our country has the oldest tradition of storytelling, and this was much before writing stories even became a norm.
Ashwin SanghiI am a businessman at the end of the day. I have grown up with Excel sheets. I start out writing my novel with spreadsheets and the milestones in each chapter highlighted.
Ashwin SanghiWriting is a intensely personal activity. I can pen down my best thoughts when Im alone. But when one is elevated into the stature of an author, you have to think about your books in terms of their business angle.
Ashwin SanghiWe don't need to dumb down our stuff. And it's important to know how far we can push readers.
Ashwin SanghiI work in a business environment forty hours a week, and writing is what I do to unwind. It allows me to transport myself to a happy place where I can indulge my hopes, beliefs, aspirations and fantasies. It also allows me to live and breathe a topic for eighteen months while I'm researching and writing.
Ashwin Sanghi