Advertisers are happy to see the stuff they've branded out there for free, they don't care about scarcity, they want any message they're invested in to be shared and to be abundant and to be passed along.

It's not just that we all as individuals should reevaluate our relationship with our devices - maybe you should, on a personal level - but in terms of balancing the micro and the macro and the personal and the structural, it's actually a bigger issue than you and your phone addiction.

I think somebody who is more self-reflective should ask why they personally aren't going on that path. If amateurism is so great, why didn't you stay one? You have to look at the larger economy, a backdrop of unemployment; it's shitty out there.

Not to be to be a vulgar materialist or be too reductive, but all of that was completely absent from the conversation. Instead we were told it was a "revolutionary" moment, where these new tools would inevitably displace the old media dinosaur and that things would be democratized and wasn't it great we could all collaborate on these platforms.

Those who applaud social production and networked amateurism, the colorful cacophony that is the Internet, and the creative capacities of everyday people to produce entertaining and enlightening things online, are right to marvel. There is amazing inventiveness, boundless talent and ability, and overwhelming generosity on display. Where they go wrong is thinking that the Internet is an egalitarian, let alone revolutionary, platform for our self-expression and development, that being able to shout into the digital torrent is adequate for democracy.

I mean look at all these acquisitions and mergers - WhatsApp and Oculus and et cetera. There's no way that you can envision these tech companies as the underdog anymore. They're always presented as though they were these little guys who you should be championing - Facebook will overthrow the cable television complex, blah blah - but it's more likely they will merge with them.

One thing I point out is, a lot of people tooting the horn of amateurism, actually, these people were professionals. Some are professors who are employed full time. Others are marketers or business consultants.