A theatrical on a tight budget really only becomes about generating critical reviews for you and your film, not revenue.

There is lots of pressure to make a GOOD film. And not just a GOOD film but one that will somehow stand out in the sea of GOOD films.

I feel like social media is something that has yet to be considered a viable platform for marketing in the industry.

One hopes for that type of result but you just never know what factors will work in your favor. I think I just was concentrating on making the best film I could under the circumstances I was given. That's all I could really do.

I think making shorts is really about giving yourself the opportunity to learn what your strengths and weaknesses are. That's really important to know before getting to your first feature. In many ways you can't afford to make too many mistakes while on that feature.

Part of my learning curve as a novice screenwriter was peeling back the layers and getting to the core of the story. I was really blessed to have two amazing writing mentors who helped me along the way. They always encouraged me to be okay with a simple story.

I believe in Mexico there's a big culture of moviegoing, both studio and indie. I think here in the US that's not the case because Latino communities don't have access to indie films. If you go into communities of color you will only find the big theater chains which only play the blockbuster genre films.