Don't think of your website as a self-promotion machine, think of it as a self-invention machine.
Austin KleonUsually, when we talk about creativity, it's about self-expression, which is great, but for work to be art or design, there has to be someone on the other end. The audience makes the work come alive.
Austin KleonThatโs the thing you have to understand about the whole process of art (or the work that we do) โ youโre only half of the equation. Itโs an interaction between you and the person whoโs going to experience the work. The person whoโs going to experience the work is bringing just as much to it and is just as important as you are.
Austin Kleon