If I'd waited to know who I was or what I was about before I started "being creative," well, I'd still be sitting around trying to figure myself out instead of making things. In my experience, it's in the act of making things and doing our work that we figure out who we are.

Obituaries are like near-death experiences for cowards.

That’s the thing you have to understand about the whole process of art (or the work that we do) – you’re only half of the equation. It’s an interaction between you and the person who’s going to experience the work. The person who’s going to experience the work is bringing just as much to it and is just as important as you are.

Google everything. I mean everything. Google your dreams, Google your problems. Don’t ask a question before you Google it. You’ll either find the answer or you’ll come up with a better question.

In the end, creativity isn’t just the things we choose to put in, it’s the things we choose to leave out.

Usually, when we talk about creativity, it's about self-expression, which is great, but for work to be art or design, there has to be someone on the other end. The audience makes the work come alive.

Pretend to be making something until you actually make something.