When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. It's pretty simple really. I just dive in and start digging. Yes, I'm fortunate to know the in's and out's of a true studio-level marketing campaign. But really, anyone who is diligent and well-researched can pull it off too. Its easier for me, but it doesn't make it impossible for others.
Ava DuVernayAll these women had directed movies that I loved on the film festival circuit, but couldn't get a job making television. That's how locked down TV is.
Ava DuVernayI wish I could be the black woman Soderbergh, and put the camera on my shoulder and shoot beautifully while I directed.
Ava DuVernayMost of us think prison is a place where bad people go - which is what I thought for a long time - until you really start to look inside the system and you see, this is not right.
Ava DuVernayI've passed along some advice that Oprah [Winfrey] gave to me: When something bad is happening, it's not happening to you; it's happening for you.
Ava DuVernay