I'm good at melody - I'll write the top-line melody and ideal words I want to go with it. But I'm not that good at writing lyrics. I bounce those back and forth with songwriters or someone who can sing.

It's hard - some people get inspired by a feeling, but I'm mostly inspired by melodies.

When I started out, I was Avici with one i. But on MySpace, that name was taken.

If I wanted to make a quick buck, there's far easier ways of doing it. What I want is to provoke people. If you want a hit song, all you need to do is rewrite an old song. It might have been proven to work, but you won't be remembered the same way.

To me, I'm always trying to look for the energy, to imagine in being played on the dance floor. I guess that's the most important thing in making music for me.

Dance music is like a virus, it has affected so many different genres.

People in Sweden are very conscious of what people are saying about you.