I have always been mainstream. It's so weird, because I don't see it as something negative at all. So many people see it as something negative.
AviciiTo me, I'm always trying to look for the energy, to imagine in being played on the dance floor. I guess that's the most important thing in making music for me.
AviciiObviously there is stuff that I wouldn't play in a club that I play at festivals, and vice-versa, but my sets are still dominated largely by my own music. I think that's what makes me stand out a bit. My music is also festival- and club-friendly, so it generally works out well.
AviciiA lot of work and thinking goes into my DJing. I want the entire night to progress seamlessly and when I have to adapt the energy on the fly for the crowd on any given night, I can do so with harmonic mixes that Ive practiced over and over again. I am far from the only DJ that does this and its something I take pride in being able to do.
Avicii