An animal is equipped for sustaining its life; its senses provide it with an automatic code of action, an automatic knowledge of what is good for it or evil... Man has no automatic code of survival. His particular distinction from all other living species is the necessity to act in the face of alternatives by means of volitional choice.
Ayn RandNot selfishness, but precisely the absence of a self. Look at them. The man who cheats and lies, but preserves a respectable front. He knows himself to be dishonest, but others think he’s honest and he derives his self-respect from that, second-hand. The man who takes credit for an achievement which is not his own. He knows himself to be mediocre, but he’s great in the eyes of others.
Ayn RandThere must be only three supreme values which govern a person's life: Reason, Purpose, and Self-esteem. Reason, as his only tool of knowledge--Purpose, as his choice of the happiness which that tool must proceed to achieve--Self-esteem, as his inviolate certainty that his mind is competent to think and his person is worthy of happiness, which means: is worthy of living. These three values imply and require all of man's virtues, and all his virtues pertain to the relation of existence and consciousness: rationality, independence, integrity, honesty, justice, productiveness, pride.
Ayn Rand