It is not as late as you think. It is merely early - in the age of the rebirth of individualism.
Ayn RandThe action required to sustain human life is primarily intellectual; everything man needs has to be discovered by his mind and produced by his effort.
Ayn RandIf a man speculates on what 'society' should do for the poor, he accepts thereby the collectivist premise that men's lives belong to society and that he, as a member of society, has the right to dispose of them...that psychological confession reveals the enormity of the extent to which altruism erodes men's capacity to grasp the concept of rights or the value of an individual life.
Ayn Rand