It is not as late as you think. It is merely early - in the age of the rebirth of individualism.
Ayn RandThanksgiving is a typically American holiday...The lavish meal is a symbol of the fact that abundant consumption is the result and reward of production.
Ayn RandAt first, man was enslaved by the gods. But he broke their chains. Then he was enslaved by the kings. But he broke their chains. He was enslaved by his birth, by his kin, by his race. But he broke their chains. He declared to all his brothers that a man has rights which neither god nor king nor other men can take away from him, no matter what their number, for his is the right of man, and there is no right on earth above this right. And he stood on the threshold of freedom for which the blood of the centuries behind him had been spilled.
Ayn Rand