To the user, the interface is the product.

Every time you make the user make a decision they don’t care about, you have failed as a designer.

When I'm hiring, I don't look for credentials, I look for knowledge.

When you are solving a difficult problem re-ask the problem so that your solution helps you learn faster. Find a faster way to fail, recover, and try again. If the problem you are trying to solve involves creating a magnum opus, you are solving the wrong problem.

Find a faster way to fail, recover, and try again.

You can never let your data dictate design. If you do, you end up following what people currently do and never innovating.

To the user, the interface is the product.