A magazine editor recently asked me to sit down on my 40th birthday and write an article on the most important things I had learned in my first 40 years. I told him that the chief thing I had learned was that the copybook maxims are true, but that too many people forget this once they go out into the heat and hustle and bustle of the battle of life and only realize their truth once one foot is beginning to slip into the grave. The man who has won millions at the cost of his conscience is a failure.

It is well for civilization that human beings constantly strive to gain greater and greater rewards, for it is this urge, this ambition, this aspiration that moves men and women to bestir themselves to rise to higher and higher achievement. Individual success is to be won in most instances by studying and diagnosing the kind of rewards human hearts seek today and are likely to seek tomorrow.

Call the roll in your memory of conspicuously successful [business] giants and, if you know anything about their careers, you will be struck by the fact that almost every one of them encountered inordinate difficulties sufficient to crush all but the gamest of spirits. Edison went hungry many times before he became famous.

It is not a case of whether we want to wash our hands of Europe or want to help her to regain her feet. The troubles of Europe have been laid on our doorstep, so to speak, and will plague us, if we do nothing to cure them, whether we like it or not.

Work is the meat of life, pleasure the dessert.

The man who is bigger than his job keeps cool. He does not lose his head, he refuses to become rattled, to fly off in a temper. The man who would control others must be able to control himself. There is something admirable, something inspiring, something soul-stirring about a man who displays coolness and courage under extremely trying circumstances. A good temper is not only a business asset. It is the secret of health. The longer you live, the more you will learn that a disordered temper breeds a disordered body.

An idea, like a machine, must have power applied to it before it can accomplish anything.