A magazine editor recently asked me to sit down on my 40th birthday and write an article on the most important things I had learned in my first 40 years. I told him that the chief thing I had learned was that the copybook maxims are true, but that too many people forget this once they go out into the heat and hustle and bustle of the battle of life and only realize their truth once one foot is beginning to slip into the grave. The man who has won millions at the cost of his conscience is a failure.

Happiness is normally the prime search of every rational human being. One way to derive increasing happiness during the year we have just entered is to strive diligently to promote the happiness of others, to think of them first, yourself second. Happiness is the greatest tonic, the greatest elixir, of all. Worry is among the worst poisons. One sensible New Year resolution: I will do my utmost to have consideration for others, to exercise usefulness, to radiate happiness, to conquer worrying over things I cannot possibly remedy.

When it comes to betting on yourself... you're a chicken-livered coward if you hesitate.

No man can fight his way to the top and stay at the top without exercising the fullest measure of grit, courage, determination, resolution. Every man who gets anywhere does so because he has first firmly resolved to progress in the world and then has enough stick-to-it-tiveness to transform his resolution into reality. Without resolution, no man can win any worthwhile place among his fellow men.

Had I not gone through the ordeal, in more than one country, of landing a job, I would he tempted to lose patience over the number of letters pouring in from fellows who want me or someone else to hand them a job on a silver platter with a guarantee that they will receive the wonderful promotion their talents warrant.... But a tragic number of young men and even older men have a notion that it is not up to them to prosecute the bettering process. They look to someone else to perform the trick for them.

When the worms are scarce, what does a hen do? Does she stop scratching? She does not. She scratches all the harder. A lot of businessmen have been showing less sense than a hen since orders became scarce. They have laid off salesmen; they have stopped or reduced their advertising; they have simply resigned themselves to inaction and, of course, to pessimism. If a hen knows enough to scratch all the harder when the worms are scarce, surely businessmen ... ought to have gumption enough to scratch all the harder for business.

Many of the most successful men I have known have never grown up. They have retained bubbling-over boyishness. They have relished wit, they have indulged in humor. They have not allowed ‘dignity’ to depress them into moroseness. Youthfulness of spirit is the twin brother of optimism, and optimism is the stuff of which American business success is fashioned. Resist growing up!