A magazine editor recently asked me to sit down on my 40th birthday and write an article on the most important things I had learned in my first 40 years. I told him that the chief thing I had learned was that the copybook maxims are true, but that too many people forget this once they go out into the heat and hustle and bustle of the battle of life and only realize their truth once one foot is beginning to slip into the grave. The man who has won millions at the cost of his conscience is a failure.

Madame Curie didn't stumble upon radium by accident. She searched and experimented and sweated and suffered years before she found it. Success rarely is an accident.

Finally, there is more genuine joy in climbing the hill of success, even though sweat may be spent and toes may be stubbed, than in aimlessly sliding down the path to failure. If a straight, honorable path has been chosen, the gaining of the summit yields lasting satisfaction. The morass of failure, if through laziness, indifference or other avoidable fault, yields nothing but ignominy and sorrow for self and family and friends.

There is no fun equal to the satisfaction of doing one's best. The things that are most worthwhile in life are really those within the reach of almost every normal human being who cares to seek them out.

Selfishness corrodes. Unselfishness ennobles, satisfies. Don't put off the joy derivable from doing helpful, kindly things for others.

I don't feel myself that I Know it all, but I have enough conceit to be successful. That observation was made by a businessman in his 30s who was making notable headway, although his path bristled with difficulties. Business places no premiums on shrinking violets. Employers prefer men who have self-assurance, forcefulness, go-aheadness, men who know their jobs and know that they know it.

Here's a pointer culled from the careers of men who have attained notable success: Don't sit in your office during the hours prospects can be seen. Do your office work before or after the hours during which possible customers can be reached. This may mean adding an hour or two quite often to your day's work; but in times like this particularly, the securing of a satisfactory amount of business through the expenditure of an extra hour or two a day is not an unreasonable price to pay.