Employers, have you ever stopped to reckon what the goodwill of your workers is worth? ... In most large concerns it would be worth more in dollars and cents to have the goodwill of the working force than of those on the outside. It has been repeatedly demonstrated that the average working force is capable of increasing its production 25% or more whenever the workers fell so inclined. Workers animated by ill will cannot possibly give results equal to those of workers animated by goodwill. The tragic fact appears to be that a tremendous number of working forces are not so animated.
B. C. ForbesAre soft-hearted people handicapped in business? You have heard a businessman say of someone else, He's all right, but he's too soft-hearted.... To be soft-hearted may be handicapping, in a sense. But on the whole, a soft heart is to be preferred to a hard heart. Hard-hearted, severe, dominating giants sometimes manage to get further and to amass more money. But they get less genuine joy out of life.... It is the hard-boiled employer, not the soft-hearted species, that incites most of our strikes and does most to endanger the harmonious progress of democracy.
B. C. ForbesThe bargain that yields mutual satisfaction is the only one that is apt to be repeated.
B. C. ForbesOptimism is a tonic. Pessimism is poison. Admittedly, every businessman must be realistic. He must gather facts, analyze them candidly and strive to draw logical conclusions, whether favorable or unfavorable. He must not engage in self-delusion. He must not view everything through rose-colored glasses. Granting this, the incontestable truth is that America has been built up by optimists, not by pessimists, but by men possessing courage, confidence in the nation's destiny, by men willing to adventure to shoulder risks terrifying to the timid.
B. C. Forbes