Enthusiasm is the parent of enterprise. Search and you will find that at the base and birth of every great business organization was an enthusiast, someone consumed with earnestness of purpose, with confidence in their powers, with faith in the worthwhileness of their endeavors.

The majority of America's colossal fortunes have been made by entering industries in their early stages and developing leadership in them.... Think of what opportunities the present and the future contain in such fields as ship-building and ship-owning, aircraft, electrical development, the oil industry, different branches of the automotive industry, foreign trade, international banking, invention, the chemical industry, moving pictures, color photography, and, one night add, labor leadership.

With all thy getting, get understanding, is the banner under which these Forbes editorials have appeared since the first issue of the publication. We have no illusions about what great wealth can do and what it cannot do. We believe in the worthwhileness of striving by all worthy means to attain success and to attain wealth. Simply because we are convinced that no amount of money is worth the sacrifice of one's better instincts, of one's self-respect-of one's soul, if you wish-simply because we are convinced that riches not gained legitimately and decently are not worth having.

No man can fight his way to the top and stay at the top without exercising the fullest measure of grit, courage, determination, resolution. Every man who gets anywhere does so because he has first firmly resolved to progress in the world and then has enough stick-to-it-tiveness to transform his resolution into reality. Without resolution, no man can win any worthwhile place among his fellow men.

Honesty is the cornerstone of character. The honest man or woman seeks not merely to avoid criminal or illegal acts, but to be scrupulously fair, upright, fearless in both action and expression. Honesty pays dividends both in dollars and in peace of mind.

History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats.

I have known not a few men who, after reaching the summits of business success, found themselves miserable on attaining retirement age. They were so exclusively engrossed in their day to day affairs that they had no time for friend making.