What is love except another name for the use of positive reinforcement? Or vice versa.
B. F. SkinnerWe have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SkinnerThe juvenile delinquent does not feel his disturbed personality. The intelligent man does not feel his intelligence or the introvert his introversion.
B. F. SkinnerIf freedom is a requisite for human happiness, then all thatโs necessary is to provide the illusion of freedom.
B. F. Skinner